WAVY STYLING POMADE

+ FREE COMB (WORTH £16)

Launching on 03.09.26

Styling Pomade

Made to work with your texture, not against it

Made for when you want to style textured flows, sweep backs and messy fringes. The lightweight pomade has a medium, flexible hold which moves with your texture, not against it.

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& RECEIVE A FREE COMB

Made for textured hair

Most pomades and waxes were built for straight hair, fighting wavy and curly hair. They’re heavy, they flake, and are a nightmare to wash out. That’s what we set out to fix.

DEFINED TEXTURE, EVERY DAY

Reach for the crème

Work through wet hair, scrunch, leave to dry. Texture that looks like yours, soft, frizz-free and defined. Same formula it’s always been.

HOLD AND INTENTIONAL SHAPE

Reach for the pomade

For the days you want a specific style - pushed back styles, wavy flows, messy fringes. Or for extra hold with the crème during double shifts, the long runs, or humidity.

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& RECEIVE A FREE COMB

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& RECEIVE A FREE COMB

TWO TEXTURES, TWO ROUTINES

How Ariel uses it vs Eyal

It was originally made for Ariel’s wavy hair. Eyal figured out it worked on his curls. It led to an argument we won’t speak of. Long story short, it can work for anyone.

Ariel

WAVY HAIR, NATURAL FINISH

“Dry hair, half a fingertip. Rake it back, push the front forward, leave it. It holds the shape without looking like I've done anything to it.”

DRY HAIR · HALF A FINGERTIP · NO CRÈME

Eyal

CURLY HAIR, WET LOOK

“Crème on wet hair first, then pomade while it's still damp. Keeps the curls separated and holds the wet finish past the point it usually drops.”

OVER THE CRÈME · DAMP HAIR · FULL FINGERTIP

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Candelilla wax

Plant wax that builds the hold,
no petroleum needed.

Kaolin clay

Adds grip and a matte finish
without the crunch.

Castor oil

Conditions while it holds,
keeping strands pliable.

Shea Butter

Rich nourishment that
leaves curls frizz-free and defined.

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Reviews

What our Community thinks of the pomade

Jason R

Hands down the best curly hair product I have ever used. No more frizz and lasts all day. Could not be happier to finally find a product that works this well after struggling for years to find a product that specifically works well with men’s curly hair.

Mylina G.

The smell is amazing and doesn’t weigh down my curls.

James L.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

For the past years it’s been so hard to find the perfect product for my curls bc if it was the wrong one, it would dry out my hair so much and cause a bunch of frizz with little to no definition to my curls. But Wavy, what can I even say. It’s THE best product out there for curly hair and it doesn’t disappoint. Wavy will forever be a keeper and I hope more people can know of it. THANK YOU!!

Aran B.

Second order of this stuff, absolutely brilliant for curly hair. My new go to

Morpho Q

The scent is divine, and the tube packaging makes it so easy to use. I appreciate how light it feels on my hair, almost like I'm wearing nothing at all, yet it still manages to define my curls beautifully.

Freddie O.

Amazing. Gave me the hair I always wanted 😁

Fabian H

Brilliant cream.. I’ve used cantu for years and always had my hair feeling funny after a lot of uses. Wavy has my hair feeling good after uses and as a motorbike rider it holds well under the helmet :)

Youssef T

I have spent years getting haircuts that hid my curls and now I’m embracing them full force!

Jason R

Hands down the best curly hair product I have ever used. No more frizz and lasts all day. Could not be happier to finally find a product that works this well after struggling for years to find a product that specifically works well with men’s curly hair.

Mylina G.

The smell is amazing and doesn’t weigh down my curls.

James L.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

For the past years it’s been so hard to find the perfect product for my curls bc if it was the wrong one, it would dry out my hair so much and cause a bunch of frizz with little to no definition to my curls. But Wavy, what can I even say. It’s THE best product out there for curly hair and it doesn’t disappoint. Wavy will forever be a keeper and I hope more people can know of it. THANK YOU!!

Aran B.

Second order of this stuff, absolutely brilliant for curly hair. My new go to

Morpho Q

The scent is divine, and the tube packaging makes it so easy to use. I appreciate how light it feels on my hair, almost like I'm wearing nothing at all, yet it still manages to define my curls beautifully.

Freddie O.

Amazing. Gave me the hair I always wanted 😁

Fabian H

Brilliant cream.. I’ve used cantu for years and always had my hair feeling funny after a lot of uses. Wavy has my hair feeling good after uses and as a motorbike rider it holds well under the helmet :)

Youssef T

I have spent years getting haircuts that hid my curls and now I’m embracing them full force!

Joe G

I’ve tried to find the right product for my hair to improve my curls and my condition for the longest time! I’ve gone through probably every single curl range there is and The wavy curl cream is by far the best for my curls! It’s so nice to have a product that still makes my hair feel like hair instead of stiff and crunchy! Changed the game for my curls and I can’t see what else is to come with Wavy!!

Daniel M

I recommend this to every curly person I encounter. Great feeling, lasting and scent as well as definition 10/10

Kai F

I’ve tried so many other curl creams and none of them keep my hair looking and smelling as good as this! I met Eyal a few years ago whilst filming a show and we took this picture, he told me about the plan to release a hair cream and it’s PERFECT for my hair :)

James L.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

Dominic

Quite honestly, this is the best curl cream that I have ever used. The cream is lightweight, defined really well with a good hold, and the best thing - no frizz whatsoever. I couldn’t rave about this anymore.

Benjamin G

Since the release I have used wavy and don’t think i could recommend a better product. It does “everything it says on the tin” love it

Gustavo S

Great experience! My second time with wavy and I m very happy for it. I used to mix a lot products to get the texture that keep my curls nice. Now with ‘wavy everyday curl’ I only need to get my hair wet and apply it. 🤩

Joe G

I’ve tried to find the right product for my hair to improve my curls and my condition for the longest time! I’ve gone through probably every single curl range there is and The wavy curl cream is by far the best for my curls! It’s so nice to have a product that still makes my hair feel like hair instead of stiff and crunchy! Changed the game for my curls and I can’t see what else is to come with Wavy!!

Daniel M

I recommend this to every curly person I encounter. Great feeling, lasting and scent as well as definition 10/10

Kai F

I’ve tried so many other curl creams and none of them keep my hair looking and smelling as good as this! I met Eyal a few years ago whilst filming a show and we took this picture, he told me about the plan to release a hair cream and it’s PERFECT for my hair :)

James L.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

Dominic

Quite honestly, this is the best curl cream that I have ever used. The cream is lightweight, defined really well with a good hold, and the best thing - no frizz whatsoever. I couldn’t rave about this anymore.

Benjamin G

Since the release I have used wavy and don’t think i could recommend a better product. It does “everything it says on the tin” love it

Gustavo S

Great experience! My second time with wavy and I m very happy for it. I used to mix a lot products to get the texture that keep my curls nice. Now with ‘wavy everyday curl’ I only need to get my hair wet and apply it. 🤩

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Note from the founders

“The pomade is the one you kept asking us for.

We held off on it for a long time. Every pomade we tried was built for straight hair and hard shapes — great if you want a slick side part, useless if you have texture. They flake, they build up, and they take three washes to get out.

So we built one that grips without coating. It holds a shape all day, still moves at 7pm, and comes out with a single co-wash. It works over the Everyday Curl Crème if you want a wet look, or straight onto dry hair if you want something more natural.

Every launch order comes with the comb, because pomade only does its job if it's spread evenly — and fingers alone won't do that.

Let us know what you think. As always, your feedback is what shapes what we make next.”

Styling Pomade

Name: Styling Pomade
Brand: Wavy
SKU: WVPOMADE
Price: 22.00 GBP
Availability: InStock

Styling Pomade

£22

Sale Sold out

Taxes included.

A lightweight styling pomade made with natural ingredients and essential oils. Enriched with Avocado Esters to soften and condition, our gentle, water-based formula delivers flexible hold, lived-in texture and subtle shine while enhancing your natural pattern.

Easy to work through the hair, it styles and defines without feeling heavy, sticky or stiff, helping to smooth frizz while keeping your natural texture looking and feeling like your own. Made for lasting definition throughout the day, while staying effortless and touchable.

Naturally scented with our signature essential oil blend and easy to wash out when the day is done.