The problem
We were frustrated with the range of products on the market. Most of them were from brands we didn’t relate to, the products were often overpowered with scents we didn’t like and left our hair feeling greasy and heavy.
We got to work and started the journey to create the ultimate Curl Creme. We always knew we had to produce a product that not only performed better than the others but was made using the best ingredients available.
The challenge
It wasn’t easy. It took over 18 months of testing different formulations, scents and ingredients. After testing the final version with some of Wavy’s early community, we knew the Everyday Curl Creme was ready.
The humble beginnings
We started from humble beginnings, shipping every order from our front room (turned office).
Packing all the orders ourselves & handwriting every thank you note to our loyal Wavy community.