This is by far the best product for curly hair. Isn't greasy. doesn't cause acne or oily skin and sets perfectly in no time. Can leave it wet look or a quick scrunch relaxes the curls while still keeping its hold.
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Anti-Frizz Kit
Anti-Frizz Kit
For those more prone to frizzy hair, this kit features our best seller the 125ml Everyday Curl Crème, locking in a natural balance of movement and hold & leaving your hair looking naturally textured and effortlessly styled. Plus our Wavy Hair Towel, crafted from 100% Cotton, it's gentle on your hair and scalp, helping to reduce frizz and breakage. With this kit you'll find styling your hair easier than ever.
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For every curl type
How to use
How to use
Apply a generous amount of Everyday Curl Crème to wet or damp hair. With crème in palm, spread evenly throughout curls. Run hands through hair and scrunch curls into place. For best results, air dry or diffuse until 80% dry.
Wet look: Leave Curl Crème in and avoid touching hair.
Matte/Textured look: Once dry, break Curl Crème up in hair.
Ingredients
Ingredients
Aqua (Water), Cetearyl Alcohol, Hydroxypropyl Starch, Phenoxyethanol, Cetrimonium Chloride,
Polyquaternium-10, Hydroxyethylcellulose, Rosa Canina (Rosehip) Fruit Oil, Guar
Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Piper Nigrum (Pepper) Fruit Oil,
Trisodium Ethylenediamine Disuccinate, Limonene, Sodium Chloride, Salvia Sclarea (Clary) Oil,
Pelargonium Graveolens (Geranium) Flower Oil, Citronellol, Biotin, Linalool, Geraniol, Citrus Limon
(Lemon) Peel Oil, Citral

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Made by curly men. For curly men.
Frizz Free Texture
The ultimate frizz killer. Achieve defined, frizz-free curls effortlessly. Our formula smooths frizz for soft, manageable hair in any weather.
Lasts all day
Our Everyday Curl Creme provides all-day hold, eliminating the need for midday touch-ups. Enjoy long-lasting curls from morning to night, guaranteed.
Natural Ingredients
Expertly formulated with over 95% natural ingredients, including essential oils like clary, lemon, pepper, and geranium, plus vitamins like biotin.
Be True to Your Texture
It’s more than a tag line; it’s our philosophy. Embracing your natural hair texture starts with loving your curls and goes much deeper. Take the first step and watch your world transform.
Shop the essential accessories
“A lightweight lotion that adds texture and definition to curls, it not only delivers the perfect amount of hold, it’s the product that made his hair look good for the first time ever”
“Unlike heavier pomades and waxes, the brand’s Everyday Curl Creme has been designed to give definition, reduce frizz and provide a light hold without weighing hair down – all essential qualities”
“A styling maverick enriched with spa-worthy scents of lemon, pepper, clary and geranium; Wavy’s Everyday Curl Crème has built up quite the cult following since its naissance earlier this year.”


5 easy steps for perfect daily use
Make sure that your hair is wet or damp
Apply a generous amount of the Crème to the palm of your hand and rub together
Work Crème throughout your hair from roots to tip
Let hair fall naturally or place in chosen position
Let it dry or difffuse it if you’re in a rush
Frequently Asked Questions
Help CenterDo your products contain any Sulphates or Parabens?
No, all of our products are free from Sulphates & Parabens
Do you use Natural Ingredients?
The Everyday Curl Crème is made of over 95% Natural Ingredients, for more info please look at the ingredients list on our product page.
How does the Wavy Subscription work?
You can order our Everyday Curl Crème on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage or clicking here.
Do you test on animals or use any animal products?
No, all of our products are free from testing on animals and free from animal products.
I have straight hair, will Wavy make my hair curly?
Our Everyday Curl Crème is designed to texturise, define and style your hair. This means it will add waves and more definition. However, if you have straight hair it won't make your hair curly, it will however make it wavier.
“The idea behind Wavy was simple. To help others just like us, embrace their natural texture and own it with confidence & style.”
Customer Reviews
Overall rating: 4.5 / 5 from 2143 reviews.
I’ve been growing my hair into a ‘flow’ style for about six months and this pomade has been great. It gives my hair a nice natural look without making it wet, greasy or heavy. I’d definitely recommend it to anyone growing their hair out and looking to keep that flow looking good. The only thing I’d change is the packaging. It would be great if the tin could be posted in something that fits through the letterbox. Other than that, really happy with the product!
Kane 5/5 Verified
Really nice! Easy to apply and works really well with my hair. I actually have a soft wavy perm so this product is a match made in heaven!
Phillip T. 5/5 Verified
I like the prodcut very much!
Sam H. 5/5 Verified
Good shopping experience Quick delivery Good quality product.
Ashley M. 5/5 Verified
In combination with the curl cream, it gives my hair the definition I need for those longer days without making it more greasy. On wet hair, it feels like you're applying nothing compared to the curl cream, but trust me, a little bit of this product is enough!
Daan D. 5/5
Well guys, hope you don’t mind but I’m a 71 year young lady and just couldn’t understand why Wavy was only for you blokes!!?? It works perfectly on female hair in need of curly attention and if I were you sell it to the female customers as well!!! Thanks, I love it!!!!
Maxine A. 5/5 Verified
Very nice product. I had trouble for years finding a product giving both movement and a light texture. It is perfect for my use and this is now my fav cream !
Paul J. 5/5 Verified
Lovely product. Keeps curls while leaving the hair feeling natural.
Julie T. 5/5 Verified
Have been looking for years for the right product. I spent so much money doing this. Since I discovered the Wavy Curl Crème my life became so much easier. I only have to buy one product which does everything it has to. Really the best product I ever used. Couldn't live without it anymore!
Siemen U. 5/5
Decent
Declan R. 5/5 Verified
Hi I’m Ilias. I have dry curly hair that tends to have a lot of frizz. I’ve never really found a product that suited my hair perfectly. When I tried wavy I genuinely felt that it working really well. My curls looked way better and they remain the same throughout the day while staying hydrated. Also breaking the cast as they show in the tutorial is a game changer because it does work and differs from my past experience. Anyway all of these things make me think that Wavy everyday Curl Cream was the best product that I’ve tried for my hair.
Ilias D. 5/5
After a recent restyle, I discovered my hair had waves. I tried Wavy to enhance my texture and define the curl pattern. It’s super easy to use - I apply it to damp hair and scrunch it in. It dries quick, and is matt not shiny or greasy looking. I muss it up to loosen the product, and the result is softly defined natural looking waves. It smells nice and neutral, not overpowering and doesn’t weigh my hair down. It washes out easily with warm water, leaving no residue. I like that it’s in a metal tube rather than plastic.
Feral S. 5/5
The very best crème I've used. I have greying, shoulder-length curls which had become unruly. WAVY sorted them out. The crème's scent is subtle and wholesome, the texture is light and helps with curl definition. Excellent stuff. Give it a try.
Reitha P. 5/5
My husband’s Curls look amazing! Best curl cream he has ever used !
Anna C. 5/5 Verified
Nice product! I use it everyday and my curl loves it so much. Just add the right texture to my hair not too loose not to stiff!
Tanatat B. 5/5 Verified
Been looking for a decent hair cream for years and I’m really happy with this one. Really gives my curls great shape and it is so easy to use.
Joanna A. 5/5 Verified
Bought as a present for my Son and he absolutely loves it !!
Sarah R. 5/5 Verified
👍👍👍
P O. 5/5 Verified
The best wash I’ve used for curly hair. I have thick and strong curls, and I’ve often found myself lost in so many different products until I found Wavy. It keeps my hair fresh, gives me better looking curls and more self confidence!
Emre G. 5/5 Verified
I just love how I can keep the “wet look” or just run my fingers through the hair and get a more natural matte look.
Anders R. 5/5 Verified
Amazing product
Herbie O. 5/5 Verified
Son loves this product - reordering for Christmas stockings
Clare M. 5/5 Verified
Unreal
Regan M. 5/5 Verified
Is the best cream for my curly hair
Tomas C. 5/5 Verified
Best hairproduct for curly hair !!!
Andrea K. 5/5 Verified
Makes me look like a sexy Kim Jon un
Michael H. 5/5 Verified
10/10 in product quality and 10/10 in service. My hair is slightly less coily than Eyals, I use it daily and its perfect. I subscribed to the every 4 weeks option as I use it daily and bang on the money, as the 4 week mark hits, i have a new bottle delivered just as my current one runs out. Best curl cream out there! 10/10
Thomas T. 5/5 Verified
Clean smelling, easy to apply, doesn’t feel heavy. Holds my curls without a heavy cast, definitely buying again!!!
Jesus P. 5/5 Verified
Great product , easy to use
Brian E. 5/5 Verified
Everything is great with it was not sure if I should put it in the dryer though
Brian E. 5/5 Verified
Great packaging, great product. Great delivery with great communication - well done guys! 😃
Jo R. 5/5 Verified
Great price ..amazing results every time
Philip H. 5/5 Verified
Perfect
Hadi J. 5/5 Verified
Great everyday cream for my curls
Anders R. 5/5 Verified
First time using product to accentuate my curls, and this was super self-explanatory (wasn't confusing which I was afraid of ) and my wife said this was the best my hair has ever looked!
Aaron P. 5/5 Verified
Amazing
Zayd Q. 5/5 Verified
Absolutely amazing product, intensely defines my curls and provides a strong hold all day. I tend to scrunch the gel cast to have a more matte finish.
Kai C. 5/5
I absolutely love this product for my hair! I haven’t found anything else like it after years of trying to get the best out of my curls. Other products have been too heavy for my already thick hair but this is both light & also really long lasting too. I’m so glad I’ve finally found something that works for me!
Ayesha A. 5/5 Verified
I've been using the cream and wanted to try out the pomade. I'm super impressed...a real game changer (just like when I discovered the cream!). Highly recommended.
Philip S. 5/5 Verified
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