Best curl cream out there. Expensive but worth it.
Style Kit
Style Kit
Your complete routine for effortless, styled waves, every day.
Style with The Styling Pomade: styles and defines without feeling heavy, sticky or stiff, helping to smooth frizz while keeping your natural texture looking and feeling like your own. Made for lasting definition throughout the day, while staying effortless and touchable. Lasts 4-6 weeks with daily use.
Wash with The Co-Wash: the gentlest way to care for wavy hair. It gently cleanses and nourishes without stripping natural oils or disrupting your scalp’s balance leaving hair soft, strong and full of life. We recommend co-washing 3-4 times per week, with an occasional shampoo reset. Lasts 6-8 weeks with frequent use.
This is the easiest 2-step routine to style and hold wavy hair.
Regular price
£42
Regular price
£52
Sale price
£42
Unit price
per
Taxes included.
Over 95% Natural Ingredients
Perfect for all curl types
Lasts all day
Certified by barbers
Trusted by 100,000+ people
Delivered in 1-2 days
Made by wavy men. For wavy men.
Frizz Free Texture
The ultimate frizz killer. Achieve defined, frizz-free waves effortlessly. Our formula smooths frizz for soft, manageable hair in any weather.
Lasts all day
Our Styling Pomade provides all-day hold, eliminating the need for midday touch-ups. Enjoy long-lasting waves from morning to night, guaranteed.
Natural Ingredients
Our co-wash is expertly formulated with over 95% natural ingredients, including algae oil to boost shine, rich natural butters to moisturise, & a plant-powered complex to hydrate the scalp.
Be True to Your Texture
It’s more than a tag line; it’s our philosophy. Embracing your natural hair texture starts with loving your waves and goes much deeper. Take the first step and watch your world transform.
How to acheive the perfect style
1
Pat excess water. Leave hair damp to achieve a wet look, or 80% dry for a more natural finish.
2
Scoop a fingertips worth to start and work it between your palms and fingers.
3
Spread product from root to tip. Style and place where you want your hair to fall. Leave to dry.
4
For a wetter look, leave it to set. For a more natural finish, gently break it up once dry.
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Frequently Asked Questions
HELP CENTREDo your products contain any Sulphates or Parabens?
No, all of our products are free from Sulphates & Parabens
Should I get the Styling Pomade or Everyday Curl Crème?
It depends on your hair type and the style you’re looking for. If you have curlier hair and want to reduce frizz, hydrate and enhance your natural curl pattern, go for the Everyday Curl Crème. If you have wavier hair, or curly hair that needs more hold and control, the Styling Pomade is for you. It gives you more freedom to shape and style your hair while still enhancing your natural texture.
How does the Wavy Subscription work?
You can order our Everyday Curl Crème on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage or clicking here.
Do you test on animals or use any animal products?
No, all of our products are free from testing on animals and free from animal products.
Does your pomade contain petroleum, oils or beeswax?
No. Our Styling Pomade is water-based and made without petroleum or beeswax. It contains naturally derived ingredients and essential oils, giving you flexible hold without the heavy, greasy feel of traditional oil or wax-based pomades. It also washes out easily with water.
Customer Reviews
Overall rating: 4.5 / 5 from 2061 reviews.
Wavy has transformed my morning routine. I've gone from hoping for a good hair day to being able to bank on it every time. Given me more confidence in how I look too. And getting the subscription means you never run out (and it's cheaper). Winner!
Amazing product!
Best curling cream I’ve used
I have curly hair and have always struggled to do a product that would hold the curls through humidity. I’ve tried so many products and not one of them has even come close to the wavy curl cream. Easily the best cream I’ve ever used
Excellent product will be buying again👌🏻
I have tried numerous brands, creams, mouses, spray etc but nothing can even come close to the results from WAVY. For me the best thing is consistency as I know if I have the WAVY curl crème there is no bad hair days.
I beg my friends with curly hair to buy wavy. NOTHING LIKE IT! Best of all time
I adore this hair creme. I have tried so many products over 50 years, most that felt really sticky and did not give me the feel that i wanted in my hair. No crazy smell and easy to clean off my hands. Hey, thanks to whomever redeveloped the screw on cap. The cap is very easy to put back on, now, so bravo!
This for me is a brilliant addition to Everyday Wavy Curl Crème as it fixes my wavy and curly hair into place. The pomade is excellent for the finishing touches and it also enhances the natural waves and curls of my hair and even helps to enhance and create spirals and further more with the use of Co-Wash it really conditions and looks after my hair. I self cut my hair so always looking to find the best products to style with and to keep my hair looking healthy without going to the barbers and honestly Wavy products have genuinely helped me and encouraged me to grow my hair more out. This product on its own is also of brilliance and worth a try and to give it a go.
Best daily curl crème I’ve ever used ahahah, growing my hair out currently and it’s a life saver. Will always use this product. Recently got the shampoo too, incredible product.
Best Curl product ever bought so far. Smell ist nice and subtle. The curls stick together ans stay silky soft.
Great product
Best curl cream in the business, struggled to find one that actually made a difference. Now I’ve found this I’ll never struggle again🫡
Made my son’s naturally wavy hair much more defined and less frizzy Enhanced his curls beautifully
The Pomade is brilliant. Leaves my hair looking neat and tidy while not feeling greasy or hard.
I really like this product, I’ve been growing my hair out and it’s working well. I have used the pomade with it as well. Feel like I could do with more of a textured look still, the whole tends to drop out after a few hours. But overall loving the quality from both products
Nice stuff smells good
Life changing product, hope it never goes away! Use it everyday for my wavy hair and get lots of compliments. Because it leaves my hair healthy I can leave my hair as is between my no shower days
Really like this product and want to order again.
Amazing product, honestly. Been using it for a couple of months now and cant imagine without it.
Not found another product like it!
Actually good, not all marketing gimmick
Great product!
Really impressed with both the product and the customer service. I had a small issue with my order, and they were so helpful in getting it sorted. The whole experience was really easy, and I genuinely appreciated how well they handled it. I work with e-commerce brands and service businesses, so I probably notice this stuff more than most, but good customer service makes such a difference, and it was really nice to experience it firsthand. The product has surprised me too. I wasn’t really sure what to expect, but it actually works! I’m usually someone who can’t be bothered putting product in my hair every day, but this takes so little effort that I’ve ended up using it every day since it arrived. So far, every day has been a good hair day, which is definitely not normal for me 😂 Really pleased with the whole experience and very happy I gave it a try 😊
Amazing and the next day looks Eve better thank you for creating such a wonderful product.
Ordered it the second time, this one is even bigger than the last one! Best recommendation by a good friend
love it, very subtle and good feel. i reckon though you should go back to the original style of the paste, like the lighter green and round shapes
This cream is great! Curls haven't looked this good in a long time. Even works fantastic with thinning hair.
Got it for my 16 year old son. He loves it! Ordering more.
Great product and shipping was fast and easy
Love the product
Smells good. Feels good. Looks good. Absolutely does the job of taming and beautifying curls.
An amazing cream I use every morning and has given me a very natural and soft curl. I definitely would highly recommend this and it is perfect right after I finish my gym workout and shower. My hair looks great for the rest of the day.
Unreal, everything I’ve ever wanted in a hair product keeps my curls looking nice and healthy with no frizz
After trying MANY products, Wavy is hands down the best one. It leaves your hair soft, not crispy like other products and lasts for days. I’d highly recommend Wavy.
I’m new to growing out my curls. First product that worked for me.
Best curl crème on the market!
Loge how it made my curls look and my hair feels amazing.