Most pomades fight textured hair,this one is made for it.

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Styling Pomade

A lightweight styling pomade that enhances your natural texture with flexible hold, soft definition and natural shine. Reduces frizz, improves definition and brings out the best of your natural hair pattern.

Styling Pomade

Made For Textured Hair

Most pomades and waxes were built for straight hair, fighting wavy and curly hair. They’re heavy, they flake, and are a nightmare to wash out. That’s what we set out to fix.

Styling Pomade

Free Comb while stock lasts

Pat excess water with a cotton towel. Leave hair damp to achieve a wet look, or 80% dry for a more natural finish.

Scoop a fingertips worth to start and work it between your palms and fingers.

Spread product from root to tip. Style and place where you want your hair to fall. Leave to dry.

For a wetter look, leave it to set. For a more natural finish, gently break it up once dry

The Everyday Curl Crème

Lightweight, natural-looking and made to keep your hair looking like your hair. Kills frizz & defines all day. Same formula it’s always been.

The Styling Pomade

For the days you want a specific style or need more hold on top of your Curl Crème. Enhance your natural texture with flexible hold and definition, while reducing frizz and adding natural shine.

TWO TEXTURES, TWO ROUTINES

How Ariel uses it vs Eyal

Made for Ariel’s waves, loved by Eyal’s curls. A versatile styling product for the days you need more hold.

Ariel

WAVY HAIR - NATURAL FINISH

“I use it when my hair’s around 80% dry. I spread it evenly through my hands, work it through my hair and shape it how I want it to sit. If I want a more textured look, I’ll gradually add a little more pomade and work it through.”

Eyal

CURLY HAIR - WET LOOK

“I start with damp hair, around 50–60% dry, and comb it back into place. I spread the pomade through my hands, then work it root to tip, shaping it between a slick-back and textured flow. I diffuse to set, then rake through for natural movement and texture.”

Styling Pomade

Free Comb while stock lasts

Aqua

Water-based with no petroleum, oil, lanolin or beeswax. Flows with your hair and washes out with a single Co-Wash.

Avocado Esters

Softens and smooths, delivering the benefits of avocado oil without weighing your waves and curls down.

XYLISHINE

Naturally derived from plant sugars and marine algae protects the hair fibre, improves cuticle health and reduces frizz.

ESSENTIAL OILS

Our adored blend of lemon, pepper, clary sage and geranium layers with the Everyday Curl Crème for versatility.

Styling Pomade

Free Comb while stock lasts

Reviews

The first impressions from our pomade testers

Ben Q, Customer

Verified User

“This product is incredible, perfect for those longer days where you need a little bit of an extra hold in your hair”

Harry, Customer

“It feels light and has a good hold, and washes out easily which I appreciate”

George H, Customer

Verified User

“This product blew me away”

Colin, Customer

Verified User

“It’s great for keeping the style & curls, even in heavy wind!”

Richard, Customer

Verified User

“Definitely has its place if you need something with a bit more hold than crème, good on a windy day!!”

Tom P, Customer

“I’ve recently switched to using the Wavy Pomade, and I can’t express enough how impressed I am.”

Ben Q, Customer

Verified User

“This product is incredible, perfect for those longer days where you need a little bit of an extra hold in your hair”

Harry, Customer

“It feels light and has a good hold, and washes out easily which I appreciate”

George H, Customer

Verified User

“This product blew me away”

Colin, Customer

Verified User

“It’s great for keeping the style & curls, even in heavy wind!”

Richard, Customer

Verified User

“Definitely has its place if you need something with a bit more hold than crème, good on a windy day!!”

Tom P, Customer

“I’ve recently switched to using the Wavy Pomade, and I can’t express enough how impressed I am.”

Giorgio, Barber

“Good hold and more control for shaping, smelling great and washing out easily.”

Edward, Barber

Verified User

“The best thing is that it isn’t too sticky which is really nice”

Callum, Barber

“Gone down really well in the shop, smells great, looks great and works well across different hair types and styles”

Dylan, Barber

Verified User

“It’s bloody amazing! Next level innovation”

Andrew L, Customer

Verified User

“On days where I want to style my hair more it gives me a higher strength hold to keep my hair in place through the day”

Giorgio, Barber

“Good hold and more control for shaping, smelling great and washing out easily.”

Edward, Barber

Verified User

“The best thing is that it isn’t too sticky which is really nice”

Callum, Barber

“Gone down really well in the shop, smells great, looks great and works well across different hair types and styles”

Dylan, Barber

Verified User

“It’s bloody amazing! Next level innovation”

Andrew L, Customer

Verified User

“On days where I want to style my hair more it gives me a higher strength hold to keep my hair in place through the day”

Shop the Pomade

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£22

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Add the Co-Wash 300ml Takes the pomade out in one wash. Leaves your natural oils in — unlike shampoo, which strips both.

Add +£30

Note from the founders

We’re so excited to finally share this one with you:
the Wavy Styling Pomade.

This product started with Ariel. For years, he’d used styling products that never quite worked for his wavy hair, pomades were typically too sticky, too heavy, difficult to wash out, or designed to force hair into a style rather than work with its natural texture.

So we set out to create the product we couldn’t find.

After more than a year of testing and reformulating, we landed on a lightweight, water-based pomade that gives wavy hair more hold, control and definition, without sacrificing natural movement.

But we quickly realised it worked just as well for Eyal’s curls, giving him the control to switch up his style when the Curl Crème alone isn’t quite enough.

Our Everyday Curl Crème defines and reduces frizz. The Pomade adds hold and structure. Use them separately or together, depending on your hair and how you want to wear it.

Made to work with your texture, not against it. We can’t wait to hear how you use it.

We hope you love it as much as we do.

Ariel & Eyal

Frequently Asked Questions

Help Center

What is the Styling Pomade?

A lightweight, water-based styling pomade designed to work with our texture, not against it. Made with natural ingredients and Avocado Esters to soften and condition. Delivers flexible hold, lived-in texture and subtle shine without feeling heavy, sticky or stiff. Smooths frizz and provides lasting definition while keeping your natural texture effortless and touchable. Naturally scented with our signature essential oil blend and easy to wash out.

How is it different from the Everyday Curl Crème?

The Everyday Curl Crème is designed to hydrate, reduce frizz and enhance your natural curl pattern with soft definition. The Styling Pomade is for when you want more hold and control. It gives you the freedom to shape and style your texture, from pushed-back looks to more defined, textured styles, without feeling heavy, sticky or stiff.

Should I get the Styling Pomade or the Everyday Curl Crème?

It depends on your hair type and the style you’re looking for. If you have curlier hair and want to reduce frizz, hydrate and enhance your natural curl pattern, go for the Everyday Curl Crème. If you have wavier hair, or curly hair that needs more hold and control, the Styling Pomade is for you. It gives you more freedom to shape and style your hair while still enhancing your natural texture.

How do I use the Styling Pomade for wavy hair?

For a more textured, natural look, apply to hair when it’s around 80% dry. Spread evenly through your hands, work through your hair and shape into place, adding a little more product as needed.

For a smoother, slicker look, apply to wetter hair and work through evenly before styling into place.

How do I use the Styling Pomade for curly hair?

Start with damp hair, around 50–60% dry. Work the pomade through from root to tip, shape into place, then diffuse to set and rake through for natural movement and texture.

For extra hold after using our Everyday Curl Crème, use a small amount of pomade (some people add a bit of water) and scrunch into your curls for added definition and hold.

How do I use the Styling Pomade for coily hair?

Rub a small amount of pomade evenly between your hands, then scrunch through damp coils to create a light cast and add hold and definition. Leave to air dry or diffuse until set, for soft definition break up with hands.

How do I use the Styling Pomade for straight hair?

For a more textured, natural look, apply to hair when it’s around 80% dry. Spread the pomade evenly through your hands, work through your hair and shape into place, adding more as needed. For a smoother, slicker look, apply to wetter hair and comb or work through into your desired style.

Does your pomade contain petroleum, oils or beeswax?

No. Our Styling Pomade is water-based and made without petroleum or beeswax. It contains naturally derived ingredients and essential oils, giving you flexible hold without the heavy, greasy feel of traditional oil or wax-based pomades. It also washes out easily with water.

Do you test on animals or use any animal products?

No, all of our products are free from testing on animals and free from animal products.

How does the subscription work?

You can order our Styling Pomade on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage

Customer Reviews

Overall rating: 5.0 / 5 from 9 reviews.

This for me is a brilliant addition to Everyday Wavy Curl Crème as it fixes my wavy and curly hair into place. The pomade is excellent for the finishing touches and it also enhances the natural waves and curls of my hair and even helps to enhance and create spirals and further more with the use of Co-Wash it really conditions and looks after my hair. I self cut my hair so always looking to find the best products to style with and to keep my hair looking healthy without going to the barbers and honestly Wavy products have genuinely helped me and encouraged me to grow my hair more out. This product on its own is also of brilliance and worth a try and to give it a go.

Charlie F. 5/5 September 27, 2026

Styling Pomade

The Pomade is brilliant. Leaves my hair looking neat and tidy while not feeling greasy or hard.

Noah S. 5/5 September 25, 2026

Styling Pomade

This higher hold pomade is great. On days where I want to style my hair more it gives me a higher strength hold to keep my hair in place through the day. I also love that on when I just want to let my natural curls show it keeps them looking great all day and helps reduce any frizz.

Andrew L. 5/5 August 27, 2026

Styling Pomade

5 Stars Again! ⭐️ I’ve recently switched to using the Wavy Pomade, and I can’t express enough how impressed I am. I’m usually a wet-look kind of guy, so this Pomade is pretty much made for the way I like to style my hair. The shine is spot on, it smells great, and it gives me a really good hold without feeling heavy or sticky. Still leaves the hair feeling natural and touchable, which I’m a big fan of! Perfect for those longer days where you still need to be repping good hair, and even better when you can give it a little refresh without having to start again ✌🏼 Plus, I’m a huge huge fan of the gel-cast trick you can do when using the Pomade. As it’s a water-based product, add a little water and it turns into a gel. Use that over your curls for a gel cast with serious hold and a wet-look finish 🌊

Tom P. 5/5 August 27, 2026

Styling Pomade

This product is incredible, perfect for those longer days where you need a little bit of an extra hold in your hair. If applied to wet hair you get this lovely wet look that lasts all day and I find it splits my curls up more. Applied to dry hair you still get a lovely shine but you’ll see more volume and texture in your hair :)

Ben Q. 5/5 August 25, 2026

Styling Pomade

I was hesitant when opening this up as pomade usually works better for thicker hair but this product blew me away. The look is sleek. Is very practical as can take it on holiday without worrying about ordering travel size. Works very well into my hair. I have a wavy mullet and the pomade enhances my curls and texture of my hair. It stays in all day and is very easy to work into hair. The smell is of course 10/10. Will be buying more as well as the crème.

George H. 5/5 August 24, 2026

Styling Pomade

Tried the Pomade, not really knowing what it would do… it’s great for keeping the style & curls, even in heavy wind! What’s great is that it is not sticky in your hands or on your hair as it’s water based. Well done on this new development.

Colin 5/5 August 24, 2026

Styling Pomade

I didn’t expect to like this when I scooped some out of the tin the first time. Definitely has its place if you need something with a bit more hold than crème, good on a windy day!! It rinses out easily but for the guys who don’t like a slight crunch (I’ve seen a few reviews mention it) then consider this an advance FYI.

Richard F. 5/5 August 24, 2026

Styling Pomade

I have curly hair and I’ve been able to use the pomade to create a sick flow style. It feels light and has a good hold, and washes out easily which I appreciate

Harry F. 5/5 August 24, 2026

Styling Pomade

NEW

Styling Pomade

Name: Styling Pomade
Brand: Wavy
SKU: WVPOMADE
Price: 22.00 GBP
Availability: InStock

£22

Sale Sold out

Taxes included.

A lightweight styling pomade made with natural ingredients and essential oils. Enriched with Avocado Esters to soften and condition, our gentle, water-based formula delivers flexible hold, lived-in texture and subtle shine while enhancing your natural pattern.

Easy to work through the hair, it styles and defines without feeling heavy, sticky or stiff, helping to smooth frizz while keeping your natural texture looking and feeling like your own. Made for lasting definition throughout the day, while staying effortless and touchable.

Naturally scented with our signature essential oil blend and easy to wash out when the day is done.