I was skeptical as I used to use other curling mouse brands that work great (or so I thought). Then I gave the cream a go and I actually get so many compliments! And it lasts ages too!
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Discovery Kit
Discovery Kit
Your complete routine for effortless, frizz-free texture, every day. Includes all of our bestselling products so you can discover your perfect routine. Use the Crème and Pomade separately for different styles, or together for stronger natural hold.
Define with The Everyday Curl Crème: the ultimate solution for long-lasting, frizz-free definition. It locks in the perfect balance of movement and hold. Leaving your hair naturally textured, hydrated and effortlessly styled.
Style with The Styling Pomade: styles and defines without feeling heavy, sticky or stiff, helping to smooth frizz while keeping your natural texture looking and feeling like your own. Made for lasting definition throughout the day, while staying effortless and touchable.
Wash with The Co-Wash: the gentlest way to care for wavy, curly and coily hair. It gently cleanses and nourishes without stripping natural oils or disrupting your scalp’s balance leaving hair soft, strong and full of life.
Made for wavy, curly and coily hair.
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For every curl type

Made by curly men. For curly men.
Frizz Free Texture
The ultimate frizz killer. Achieve defined, frizz-free curls effortlessly. Our formula smooths frizz for soft, manageable hair in any weather.
Lasts all day
Our Everyday Curl Creme provides all-day hold, eliminating the need for midday touch-ups. Enjoy long-lasting curls from morning to night, guaranteed.
Natural Ingredients
Expertly formulated with over 95% natural ingredients, including essential oils like clary, lemon, pepper, and geranium, plus vitamins like biotin.
Be True to Your Texture
It’s more than a tag line; it’s our philosophy. Embracing your natural hair texture starts with loving your curls and goes much deeper. Take the first step and watch your world transform.
“A lightweight lotion that adds texture and definition to curls, it not only delivers the perfect amount of hold, it’s the product that made his hair look good for the first time ever”
“Unlike heavier pomades and waxes, the brand’s Everyday Curl Creme has been designed to give definition, reduce frizz and provide a light hold without weighing hair down – all essential qualities”
“A styling maverick enriched with spa-worthy scents of lemon, pepper, clary and geranium; Wavy’s Everyday Curl Crème has built up quite the cult following since its naissance earlier this year.”


5 easy steps for perfect daily use
Make sure that your hair is wet or damp
Apply a generous amount of the Crème to the palm of your hand and rub together
Work Crème throughout your hair from roots to tip
Let hair fall naturally or place in chosen position
Let it dry or difffuse it if you’re in a rush
Frequently Asked Questions
Help CenterDo your products contain any Sulphates or Parabens?
No, all of our products are free from Sulphates & Parabens
Do you use Natural Ingredients?
The Everyday Curl Crème is made of over 95% Natural Ingredients, for more info please look at the ingredients list on our product page.
How does the Wavy Subscription work?
You can order our Everyday Curl Crème on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage or clicking here.
Do you test on animals or use any animal products?
No, all of our products are free from testing on animals and free from animal products.
I have straight hair, will Wavy make my hair curly?
Our Everyday Curl Crème is designed to texturise, define and style your hair. This means it will add waves and more definition. However, if you have straight hair it won't make your hair curly, it will however make it wavier.
“The idea behind Wavy was simple. To help others just like us, embrace their natural texture and own it with confidence & style.”
Customer Reviews
Overall rating: 4.5 / 5 from 2225 reviews.
It was hella good
Gregas K. 5/5 Verified
Thank you so much I like it a lot!
Sahar M. 5/5 Verified
This was a Christmas present for my grandson. Quick and easy ordering on line. Delivery within a few days. All Good.
Sue B. 5/5 Verified
Such a great product love it !
Mohamed A. 5/5 Verified
I’ve used a lot of different hair products trying to tame the curls/waves and keep a neat appearance. I’ve never had a pomade that has felt so light and non-greasy. Would recommend!
Charlie K. 5/5 Verified
Gives an amazing shape to my hair. Can rly recommend if you have long hairs. I use it everyday
Jean J. 5/5 Verified
Perfect product for your daily routine
Andrea O. 5/5 Verified
This stuff is really good and easy to wash out of your hair
Roel V. 5/5 Verified
curl crème is 10/10 holds my hair perfectly for long hours
Ozzie U. 5/5 Verified
Love wavy! The only thing I will use now
Louisa P. 5/5 Verified
A great product that tames my sons wild curly hair really well
Helen G. 5/5 Verified
Super
Bashar A. 5/5 Verified
Good texture, good product
Federico C. 5/5 Verified
Gives a great look for my curls, will be ordering again definitely.
Anas N. 5/5 Verified
Love the product! Adds lots of wave and curl as advertised! Looking forward to the new products being released and made available hopefully soon here in the US! Thanks Wavy!
Christian B. 5/5 Verified
Agréable et bon pour les cheveux. Se rince facilement et n'assèche pas les cheveux. Idéal pour les cheveux ondulés.
Jeremy H. 5/5 Verified
Worked super well for my hair, and I will keep coming back.
Kiyan B. 5/5 Verified
Tbh The best ever curly hair cream I`ve had.. The price is tbh indeed a bit more expensive the other similar.. but the quality and the way my hair looked after putting this on, is just high quality.. 100% recommend.
Chrystian N. 5/5 Verified
Using the Wavy Everyday Curl Cream has become part of my daily routine and it never disappoints! I love how versatile it is. Whether I’m going for a sleek ‘wet’ look or a more casual ‘matte’ style it delivers every time. A great product that gives me the flexibility to switch up my look with ease.
Kaylan R. 5/5 Verified
10/10 use every single day
Storm P. 5/5 Verified
Love the hair wash and the cream
Melquiades N. 5/5 Verified
its perfect for my hair
Stefan P. 5/5 Verified
Top tier, only cream I'm comfortable putting in my hair.
Joe C. 5/5 Verified
Really pleased with finish
Anna H. 5/5 Verified
Good
Alexander L. 5/5 Verified
It works really well. Brings out the curls and holds them in place. My hair usually goes frizzy once it dries, this cream keeps my hair looking spot on throughout the day.
Stuart H. 5/5 Verified
Fucking sick product. Finally something that does the job and does it well, lifetime buyer inbound
Benn L. 5/5 Verified
New design is great, formula is still excellent. Tube lasts longer than expected.
Aaron L. 5/5 Verified
Just amazing! Big fan!
Lewis M. 5/5 Verified
Very good
Hao J. 5/5 Verified
Bought for my son. He loves it.
Eira M. 5/5 Verified
Hands down the best product I’ve ever put on my hair. I can’t think of switching to anything else.
Daniel S. 5/5 Verified
The best curl cream ever 😍
Ina E. 5/5
Good stuff!!
Maurits V. 5/5 Verified
Great
Rafi F. 5/5 Verified
Great product
Cal H. 5/5 Verified
I've never had similar experience with any other products. I can embrace my true texture with Wavy.
Botond B. 5/5 Verified
i love the créme, the results are incredible and it feals nice in my hair. the best product i have put in my hair.
Dominic F. 5/5 Verified
I think this is super expensive for the amount you get. Around 6 times the amount for a normal curl shampoo - but it does what it says and I’ll only buy it when I can get a discount
Julian H. 5/5 Verified
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