Wavy Key
Wavy Key
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Made by curly men. For curly men.
Frizz Free Texture
The ultimate frizz killer. Achieve defined, frizz-free curls effortlessly. Our formula smooths frizz for soft, manageable hair in any weather.
Lasts all day
Our Everyday Curl Creme provides all-day hold, eliminating the need for midday touch-ups. Enjoy long-lasting curls from morning to night, guaranteed.
Natural Ingredients
Expertly formulated with over 95% natural ingredients, including essential oils like clary, lemon, pepper, and geranium, plus vitamins like biotin.
Be True to Your Texture
It’s more than a tag line; it’s our philosophy. Embracing your natural hair texture starts with loving your curls and goes much deeper. Take the first step and watch your world transform.
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5 easy steps for perfect daily use
Make sure that your hair is wet or damp
Apply a generous amount of the Crème to the palm of your hand and rub together
Work Crème throughout your hair from roots to tip
Let hair fall naturally or place in chosen position
Let it dry or difffuse it if you’re in a rush
Frequently Asked Questions
Do your products contain any Sulphates or Parabens?
No, all of our products are free from Sulphates & Parabens
Do you use Natural Ingredients?
The Everyday Curl Crème is made of over 98% Natural Ingredients, for more info please look at the ingredients list on our product page.
How does the Wavy Subscription work?
You can order our Everyday Curl Crème on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage or clicking here.
Do you test on animals or use any animal products?
No, all of our products are free from testing on animals and free from animal products.
I have straight hair, will Wavy make my hair curly?
Our Everyday Curl Crème is designed to texturise, define and style your hair. This means it will add waves and more definition. However, if you have straight hair it won't make your hair curly, it will however make it wavier.
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