Just as easy as our curl crème, designed for extra hold.
Styling Pomade
Made For Textured Hair
Most pomades and waxes were built for straight hair, fighting wavy and curly hair. They’re heavy, they flake, and are a nightmare to wash out. That’s what we set out to fix.
Styling Pomade
Free Comb while stock lasts
How to achieve the perfect style
1
Dry your hair
Pat excess water with a cotton towel. Leave hair damp to achieve a wet look, or 80% dry for a more natural finish.
2
Work the pomade
Scoop a fingertips worth to start and work it between your palms and fingers.
3
Apply and set:
Spread product from root to tip. Style and place where you want your hair to fall. Leave to dry.
4
Finish
For a wetter look, leave it to set. For a more natural finish, gently break it up once dry
The crème defines.
The pomade holds.
Two jobs, two products. The pomade doesn't replace anything, most people end up reaching for both.
The Crème defines your natural texture, the pomade styles and holds your texture.
The Everyday Curl Crème
Lightweight, natural-looking and made to keep your hair looking like your hair. Kills frizz & defines all day. Same formula it’s always been.
The Styling Pomade
For the days you want a specific style or need more hold on top of your Curl Crème. Enhance your natural texture with flexible hold and definition, while reducing frizz and adding natural shine.
TWO TEXTURES, TWO ROUTINES
How Ariel uses it vs Eyal
Made for Ariel’s waves, loved by Eyal’s curls. A versatile styling product for the days you need more hold.
Ariel
“I use it when my hair’s around 80% dry. I spread it evenly through my hands, work it through my hair and shape it how I want it to sit. If I want a more textured look, I’ll gradually add a little more pomade and work it through.”
Eyal
“I start with damp hair, around 50–60% dry, and comb it back into place. I spread the pomade through my hands, then work it root to tip, shaping it between a slick-back and textured flow. I diffuse to set, then rake through for natural movement and texture.”
What's Inside
Ingredients made for textured hair
Most pomades fight textured hair, so we designed the formula which flows with it.
Styling Pomade
Free Comb while stock lasts
Aqua
Water-based with no petroleum, oil, lanolin or beeswax. Flows with your hair and washes out with a single Co-Wash.
Avocado Esters
Softens and smooths, delivering the benefits of avocado oil without weighing your waves and curls down.
XYLISHINE
Naturally derived from plant sugars and marine algae protects the hair fibre, improves cuticle health and reduces frizz.
ESSENTIAL OILS
Our adored blend of lemon, pepper, clary sage and geranium layers with the Everyday Curl Crème for versatility.
Styling Pomade
Free Comb while stock lasts
Reviews
The first impressions from our pomade testers
“This product is incredible, perfect for those longer days where you need a little bit of an extra hold in your hair”
“It feels light and has a good hold, and washes out easily which I appreciate”
“This product blew me away”
“It’s great for keeping the style & curls, even in heavy wind!”
“Definitely has its place if you need something with a bit more hold than crème, good on a windy day!!”
“I’ve recently switched to using the Wavy Pomade, and I can’t express enough how impressed I am.”
“This product is incredible, perfect for those longer days where you need a little bit of an extra hold in your hair”
“It feels light and has a good hold, and washes out easily which I appreciate”
“This product blew me away”
“It’s great for keeping the style & curls, even in heavy wind!”
“Definitely has its place if you need something with a bit more hold than crème, good on a windy day!!”
“I’ve recently switched to using the Wavy Pomade, and I can’t express enough how impressed I am.”
“Good hold and more control for shaping, smelling great and washing out easily.”
“The best thing is that it isn’t too sticky which is really nice”
“Gone down really well in the shop, smells great, looks great and works well across different hair types and styles”
“It’s bloody amazing! Next level innovation”
“On days where I want to style my hair more it gives me a higher strength hold to keep my hair in place through the day”
“Good hold and more control for shaping, smelling great and washing out easily.”
“The best thing is that it isn’t too sticky which is really nice”
“Gone down really well in the shop, smells great, looks great and works well across different hair types and styles”
“It’s bloody amazing! Next level innovation”
“On days where I want to style my hair more it gives me a higher strength hold to keep my hair in place through the day”
Shop the Pomade
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£22
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Frequently Asked Questions
Help CenterWhat is the Styling Pomade?
A lightweight, water-based styling pomade designed to work with our texture, not against it. Made with natural ingredients and Avocado Esters to soften and condition. Delivers flexible hold, lived-in texture and subtle shine without feeling heavy, sticky or stiff. Smooths frizz and provides lasting definition while keeping your natural texture effortless and touchable. Naturally scented with our signature essential oil blend and easy to wash out.
How is it different from the Everyday Curl Crème?
The Everyday Curl Crème is designed to hydrate, reduce frizz and enhance your natural curl pattern with soft definition. The Styling Pomade is for when you want more hold and control. It gives you the freedom to shape and style your texture, from pushed-back looks to more defined, textured styles, without feeling heavy, sticky or stiff.
Should I get the Styling Pomade or the Everyday Curl Crème?
It depends on your hair type and the style you’re looking for. If you have curlier hair and want to reduce frizz, hydrate and enhance your natural curl pattern, go for the Everyday Curl Crème. If you have wavier hair, or curly hair that needs more hold and control, the Styling Pomade is for you. It gives you more freedom to shape and style your hair while still enhancing your natural texture.
How do I use the Styling Pomade for wavy hair?
For a more textured, natural look, apply to hair when it’s around 80% dry. Spread evenly through your hands, work through your hair and shape into place, adding a little more product as needed.
For a smoother, slicker look, apply to wetter hair and work through evenly before styling into place.
How do I use the Styling Pomade for curly hair?
Start with damp hair, around 50–60% dry. Work the pomade through from root to tip, shape into place, then diffuse to set and rake through for natural movement and texture.
For extra hold after using our Everyday Curl Crème, use a small amount of pomade (some people add a bit of water) and scrunch into your curls for added definition and hold.
How do I use the Styling Pomade for coily hair?
Rub a small amount of pomade evenly between your hands, then scrunch through damp coils to create a light cast and add hold and definition. Leave to air dry or diffuse until set, for soft definition break up with hands.
How do I use the Styling Pomade for straight hair?
For a more textured, natural look, apply to hair when it’s around 80% dry. Spread the pomade evenly through your hands, work through your hair and shape into place, adding more as needed. For a smoother, slicker look, apply to wetter hair and comb or work through into your desired style.
Does your pomade contain petroleum, oils or beeswax?
No. Our Styling Pomade is water-based and made without petroleum or beeswax. It contains naturally derived ingredients and essential oils, giving you flexible hold without the heavy, greasy feel of traditional oil or wax-based pomades. It also washes out easily with water.
Do you test on animals or use any animal products?
No, all of our products are free from testing on animals and free from animal products.
How does the subscription work?
You can order our Styling Pomade on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage
Styling Pomade
Styling Pomade
Regular price
£22
Regular price
Sale price
£22
Unit price
per
Taxes included.
A lightweight styling pomade made with natural ingredients and essential oils. Enriched with Avocado Esters to soften and condition, our gentle, water-based formula delivers flexible hold, lived-in texture and subtle shine while enhancing your natural pattern.
Easy to work through the hair, it styles and defines without feeling heavy, sticky or stiff, helping to smooth frizz while keeping your natural texture looking and feeling like your own. Made for lasting definition throughout the day, while staying effortless and touchable.
Naturally scented with our signature essential oil blend and easy to wash out when the day is done.
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