Experience exceptional texture, definition and style.

The Everyday Curl Crème

4.9415 reviews
  • Lasts all day
  • Natural Ingredients
  • Frizz-free texture

Our lightweight formulation expertly balances movement and hold, leaving your hair feeling light, looking naturally textured, frizz free and effortlessly styled.

Formulated using over 98% natural ingredients & naturally scented with essential oils including lemon, pepper, clary and geranium.

From £22

Taxes included.
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Everyday Curl Crème 125ml

Subscription available

Free Comb Included
£22
£22 £22
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Daily Kit

For everyday power users

Free Comb Included
£45
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Travel Kit

For curls on the go

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Starter Kit

Your new curl routine

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Ultimate Wavy Kit

For the ultimate wavy routine

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Made by curly men. For curly men.

Frizz Free Texture

The ultimate frizz killer. Achieve defined, frizz-free curls effortlessly. Our formula smooths frizz for soft, manageable hair in any weather.

Lasts all day

Our Everyday Curl Creme provides all-day hold, eliminating the need for midday touch-ups. Enjoy long-lasting curls from morning to night, guaranteed.

Natural Ingredients

Expertly formulated with over 98% natural ingredients, including essential oils like clary, lemon, pepper, and geranium, plus vitamins like biotin.

Be True to Your Texture

It’s more than a tag line; it’s our philosophy. Embracing your natural hair texture starts with loving your curls and goes much deeper. Take the first step and watch your world transform.

“A lightweight lotion that adds texture and definition to curls, it not only delivers the perfect amount of hold, it’s the product that made his hair look good for the first time ever”

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“Unlike heavier pomades and waxes, the brand’s Everyday Curl Creme has been designed to give definition, reduce frizz and provide a light hold without weighing hair down – all essential qualities”

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“A styling maverick enriched with spa-worthy scents of lemon, pepper, clary and geranium; Wavy’s Everyday Curl Crème has built up quite the cult following since its naissance earlier this year.”

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100,000+ Happy Customers

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Hands down the best curly hair product I have ever used. No more frizz and lasts all day. Could not be happier to finally find a product that works this well after struggling for years to find a product that specifically works well with men’s curly hair.

Jason R

The smell is amazing and doesn’t weigh down my curls.

Mylina G.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

For the past years it’s been so hard to find the perfect product for my curls bc if it was the wrong one, it would dry out my hair so much and cause a bunch of frizz with little to no definition to my curls. But Wavy, what can I even say. It’s THE best product out there for curly hair and it doesn’t disappoint. Wavy will forever be a keeper and I hope more people can know of it. THANK YOU!!

James L.

Second order of this stuff, absolutely brilliant for curly hair. My new go to

Aran B.

The scent is divine, and the tube packaging makes it so easy to use. I appreciate how light it feels on my hair, almost like I'm wearing nothing at all, yet it still manages to define my curls beautifully.

Morpho Q

Amazing. Gave me the hair I always wanted 😁

Freddie O.

Brilliant cream.. I’ve used cantu for years and always had my hair feeling funny after a lot of uses. Wavy has my hair feeling good after uses and as a motorbike rider it holds well under the helmet :)

Fabian H

I have spent years getting haircuts that hid my curls and now I’m embracing them full force!

Youssef T

Hands down the best curly hair product I have ever used. No more frizz and lasts all day. Could not be happier to finally find a product that works this well after struggling for years to find a product that specifically works well with men’s curly hair.

Jason R

The smell is amazing and doesn’t weigh down my curls.

Mylina G.

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

For the past years it’s been so hard to find the perfect product for my curls bc if it was the wrong one, it would dry out my hair so much and cause a bunch of frizz with little to no definition to my curls. But Wavy, what can I even say. It’s THE best product out there for curly hair and it doesn’t disappoint. Wavy will forever be a keeper and I hope more people can know of it. THANK YOU!!

James L.

Second order of this stuff, absolutely brilliant for curly hair. My new go to

Aran B.

The scent is divine, and the tube packaging makes it so easy to use. I appreciate how light it feels on my hair, almost like I'm wearing nothing at all, yet it still manages to define my curls beautifully.

Morpho Q

Amazing. Gave me the hair I always wanted 😁

Freddie O.

Brilliant cream.. I’ve used cantu for years and always had my hair feeling funny after a lot of uses. Wavy has my hair feeling good after uses and as a motorbike rider it holds well under the helmet :)

Fabian H

I have spent years getting haircuts that hid my curls and now I’m embracing them full force!

Youssef T

I’ve tried to find the right product for my hair to improve my curls and my condition for the longest time! I’ve gone through probably every single curl range there is and The wavy curl cream is by far the best for my curls! It’s so nice to have a product that still makes my hair feel like hair instead of stiff and crunchy! Changed the game for my curls and I can’t see what else is to come with Wavy!!

Joe G

I recommend this to every curly person I encounter. Great feeling, lasting and scent as well as definition 10/10

Daniel M

I’ve tried so many other curl creams and none of them keep my hair looking and smelling as good as this! I met Eyal a few years ago whilst filming a show and we took this picture, he told me about the plan to release a hair cream and it’s PERFECT for my hair :)

Kai F

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

Quite honestly, this is the best curl cream that I have ever used. The cream is lightweight, defined really well with a good hold, and the best thing - no frizz whatsoever. I couldn’t rave about this anymore.

Dominic

Since the release I have used wavy and don’t think i could recommend a better product. It does “everything it says on the tin” love it

Benjamin G

Great experience! My second time with wavy and I m very happy for it. I used to mix a lot products to get the texture that keep my curls nice. Now with ‘wavy everyday curl’ I only need to get my hair wet and apply it. 🤩

Gustavo S

I’ve tried to find the right product for my hair to improve my curls and my condition for the longest time! I’ve gone through probably every single curl range there is and The wavy curl cream is by far the best for my curls! It’s so nice to have a product that still makes my hair feel like hair instead of stiff and crunchy! Changed the game for my curls and I can’t see what else is to come with Wavy!!

Joe G

I recommend this to every curly person I encounter. Great feeling, lasting and scent as well as definition 10/10

Daniel M

I’ve tried so many other curl creams and none of them keep my hair looking and smelling as good as this! I met Eyal a few years ago whilst filming a show and we took this picture, he told me about the plan to release a hair cream and it’s PERFECT for my hair :)

Kai F

Easily the best product for curly hair. Let it air dry for a couple of hours and it looks great.

James L.

Quite honestly, this is the best curl cream that I have ever used. The cream is lightweight, defined really well with a good hold, and the best thing - no frizz whatsoever. I couldn’t rave about this anymore.

Dominic

Since the release I have used wavy and don’t think i could recommend a better product. It does “everything it says on the tin” love it

Benjamin G

Great experience! My second time with wavy and I m very happy for it. I used to mix a lot products to get the texture that keep my curls nice. Now with ‘wavy everyday curl’ I only need to get my hair wet and apply it. 🤩

Gustavo S

Frequently Asked Questions

Do your products contain any Sulphates or Parabens? 

No, all of our products are free from Sulphates & Parabens

Do you use Natural Ingredients?

The Everyday Curl Crème is made of over 98% Natural Ingredients, for more info please look at the ingredients list on our product page.

How does the Wavy Subscription work? 

You can order our Everyday Curl Crème on repeat every 4, 6 or 8 weeks. The subscription includes free UK shipping as standard. Closer to your next subscription order date you’ll be notified about your repeat order and will have the option to make any changes necessary. If you want to make any changes or cancellation to your subscription you can login using the account icon on our homepage or clicking here.

Do you test on animals or use any animal products? 

No, all of our products are free from testing on animals and free from animal products.

I have straight hair, will Wavy make my hair curly? 

Our Everyday Curl Crème is designed to texturise, define and style your hair. This means it will add waves and more definition. However, if you have straight hair it won't make your hair curly, it will however make it wavier.

Be true to your texture

Our crème is designed to enhance and define every curl, giving you the confidence to show your true self.

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