At Wavy, we celebrate authenticity and natural texture. We carefully selected six individuals, who have never been in front of the camera before but truly embody the spirit of Wavy, to feature in our first campaign.

All styled using the Wavy Everyday Curl Crème. To be part of our next campaign, apply here.

At Wavy, we celebrate authenticity and natural texture.

We carefully selected six individuals, who have never been in front of the camera before, but truly embody the sprit of Wavy to feature in our first campaign.

All styled using the Wavy Everyday Curl Crème

To be part of our next campaign; apply here.

Darren, 36, Stoke - On - Trent

A self-employed builder, Darren was yet to find the perfect product for his curls. "I’ve been waiting patiently for a product like this to come along" To Darren, Wavy means "living life to the full and surfing the waves of life’s ups and downs with a positive mindset."

Zac, 23, Hertfordshire

Recently graduated from Nottingham, Zac saw the unique community Wavy was building. To Zac “Wavy means riding new experiences and having a good time along the way”
"I’m excited to try the Wavy products as I’ve always searched for that one thing to stick with."

Sarankan, 24, London

Currently working as a Billing Analyst for a logistics company, Sarankan feels that being Wavy is a way of expressing himself
through his hair and helping him stand out from the crowd. He wanted to be part of the campaign as he "believes in the idea and the community Wavy are creating."

Spike, 24, London

Spike, a Music Producer & DJ is always looking to throw caution to the wind and jump headfirst into something new. Having gone through the motions with countless other hair products he’s now putting his faith in Wavy to tame his unruly frizz. "Wavy seemed like they were onto something new with their approach and formula."

Cyrus, 19, Hampshire

Cyrus is currently a student studying Fashion Marketing, he applied to be part of the Wavy campaign so he could show how different curly hair textures look & is excited to have a product he could use that’s tailored to his hair type. "To me, Wavy means never following the pattern and always creating your own path."

George, 20, Leicestershire

Currently managing a Bar in his hometown of Ashby de la Zouch, George felt the Wavy brand was aimed at people just like him and this opportunity would help build his confidence. "I’m excited to start using the Wavy product as I’ve never found the right product for my hair and I want to be able to consistently be happy with the way it looks."

To be part of our next campaign; apply here.